Small Business Saturday 2026
Saturday, November 28, 2026. Support local businesses and shop in person, like your parents used to do. Your neighborhood bakery, bookstore, hardware store and boutique keep your community going, and the money you spend there tends to stay close to home.
The Shop Small map is run by American Express Shop Small. ShoppingNearMe.com is not affiliated with American Express.
Stores near you
Finding stores near you…
Ways to shop small this Saturday
- Start on main street. Make a loop of the independent shops, cafés and restaurants downtown.
- Buy gifts early. Local shops often have one-of-a-kind items that don’t restock.
- Ask about gift cards. They’re a great gift and money in a local business’s pocket right now.
- Leave a review and tell a friend. Word of mouth is how small businesses grow.
- Shopping chains too? Neighborhood chain stores employ local people. See Black Friday near you.
Own a local business?
Get found by shoppers nearby. Add your store to ShoppingNearMe.com; it’s free and every listing is reviewed.
Frequently asked questions
When is Small Business Saturday 2026?
Small Business Saturday is Saturday, November 28, 2026, the day after Black Friday.
What is Small Business Saturday?
It’s a day to celebrate and shop at small, independent businesses in your community. American Express started it in 2010.
How do I find small businesses near me?
Use the American Express Shop Small map, check the local businesses listed on ShoppingNearMe.com, or walk your downtown or main street.
I own a local store. Can I be listed?
Yes. Use our Add your store page. Every submission is reviewed before it’s published, and it’s free.
Why does shopping local matter?
Independent businesses recirculate more of each dollar in the local economy, employ your neighbors, and give your community its character.